General Manager@Tink Labs for Greece & Cyprus
Vassiliki Mavrokefalou is the General Manager of Tink Labs for Greece & Cyprus. Before joining Think Labs, Vassiliki worked in the travel & hospitality industry in various key positions including the leading OTAs, Booking.com and Expedia. Vassiliki has a Bachelor in Tourism Management and Master’s degrees in Business Administration and Digital Marketing.
What is the new element that “In-Destination Data” add to the traveler’s profile?
Travellers expect to find information about the experiences they are more likely interested in while in the destination. In destination data gives hospitality professionals the knowledge of what travellers want to do so that they can provide them with tailor made suggestions for experiences and at the same time monetize additional parts of the travel journey.
How can a Tourism Authority or a Travel & Hospitality Business benefit from the collection of “In-Destination Data”?
Collection of ”In-Destination Data” is crucial in order to better understand the needs, preferences, expectation and interests of travellers. Data provide answers to a lot of questions that can help Tourism Authorities and Hospitality Businesses take the necessary actions to improve the offering and create an attractive travel experience. Smart solutions like ‘handy’ can help hospitality professionals to monetise this knowledge.
What is the value of events like Digi.travel Conference & Expo for the travel & hospitality industry?
Digi.travel Conference is a great opportunity for leaders and influencers of the travel and hospitality industry to meet, share knowledge, ideas and experiences