4. Distribution Tools & Platforms

The Engagement Economy: a mobile evolution

National Hellenic Research Foundation October 25, 2017 10:50 am - 11:10 am

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Virna Moschini

The digital landscape is evolving at an incredible rate. Everyone and everything is always connected. The capability to catch and keep Customers’ attention is the new challenge for travel players and the real key driver for business success.

Mobile becomes crucial to build personalized relationships with Customers and to stay relevant across the entire Customer journey.