4. Distribution Tools & Platforms

Amadeus, at the heart of the traveller journey

National Hellenic Research Foundation October 25, 2017 10:30 am - 10:50 am

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Fernando Ramiro

As the world’s largest technology company dedicated to travel and tourism, Amadeus is at the very heart of the traveler journey. We facilitate millions of travel agency bookings and more than a billion passengers are processed using our airline systems, each year . This privileged position gives us access to unique data and a truly global reach. In this presentation, Fernando Ramiro will outline how Amadeus Media Solutions is serving key travel players, such as Airlines, Hotels, Destination Marketing Organizations and Travel Brands. Using practical examples, Fernando will share insights on how these brands are implementing a data-driven advertising approach to target travelers and travel buyers, using digital and offline media channels, in order to achieve remarkable results.